Started in Lengnau, Switzerland, in 1917 – the Rado is a popular luxury watch brand with a wide range of Watches for men and women. It is well known globally for its use of materials and innovative design to create the world’s most beautiful Rado watches for men and women.
Rado believes “If we can imagine it, we can make it.” Rado was the first watchmaker to manufacture “the world’s first scratch proof watch” named DiaStar 1 in 1962. The DiaStar 1 got early success as they sold a new concept for the consumers. The comfort and style of this Mens and womens Vintage watch had a new scratch-proof technology which was well accepted by Rado users.
By the 1960’s Rado was truly an international brand with presence in over 61 countries. In the 2010’s Rado manufactured the first ultra-slim ceramic masterpieces for Women and Men. The true thinline series was only 5mm in thickness. True collection still remains very popular among Rado enthusiasts till date.
Rado has a history with Tennis that dates back to the early 2000’s. Today Rado is endorsed by many Men and womens tennis players like Andy Murray, Ashleigh Barty and Ugo Humbert being the latest player to join the Rado ambassadors list.
Rado is also the official timekeeper of the International Tennis tournament in Europe, North America, the Middle East and Asia.
Being a brand that experiments with materials and design, Rado was known for the ceramic revolution, gaining popularity in the 1990s with the launch of Rado Ceramica. Always advancing with the use of technology and prominent design, Rado is known for innovative and modern collections.
Rado has received more than 30 international design awards for their work in pioneering and innovation, constantly advancing the watch industry to new levels of design and performance.
Rado is also known for associations with renowned design platforms around the globe to promote industrial design. Their partnerships include events and institutions such as Dubai Design Week, DesignInspire, Madrid Design Festival, Design Shanghai, Paris Fashion Week, Vienna Design Week, Designjunction and more.
Popular Rado watches include Rado True Square, Rado True, Rado True Thinline, Rado High Tech Ceramic, Rado integral, Rado Hyperchrome Golden Horse, Rado Captain cook series, Rado Coupole Classic, and more. Novelties include Rado Centrix, Rado Centrix Diamonds, Rado Captain Cook Marina, Rado True Square Automatic Open Heart, Rado Russia, and more.
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