Tissot has long established itself as the pioneer in the art of watchmaking. It was founded in 1853 in Le Locle, Switzerland, by Charles-Félicien Tissot and his son. It is often described as an entry-level Swiss luxury watch brand, and the makers often classify them as mid-range market watches. In the same year, they launched the iconic pocket watch with dual time zones, which continues to be one of their bestselling models even today. In modern times, Tissot manufactures eye-catching sports watches that raise the bar of technology, design and craftsmanship.